HARVEL’s foray into the Irrigation industry coincided with the gradual ebbing of the tide of green revolution in mid eighties. Vast unending tracts of land across states were fighting for limited water resources, fated to low productivity and decreasing returns. Only use of technology and innovative irrigation practices could have remedied the situation somewhat. It is at this juncture that HARVEL entered the agriculture irrigation market with its first offerings of Sprinkler Systems in the northern state of Haryana. In a trend setting move, way back in 1984, HARVEL introduced PE based Sprinkler System in a market monopolized by Aluminium based Sprinkler Systems and with the enterprising zeal of its promoters and an effective product range, soon HARVEL was able to capture a lion’s share of the market in the area of its operations.
Gradually the company started adding a host of Micro Irrigation Products to its ever increasing product offerings to target specific market segments. In a parallel move, the company sought out and joined hands with leaders in irrigation technology worldwide to stay abreast of the technological advances being made and in an conscious effort to bring the best technology to India for the benefit of the agricultural community. HARVEL reached a major milestone in its voyage for technical excellence and product innovation when it signed a joint venture agreement with Sistema AZUD – Spain, a multinational conglomerate, in 2006 and set up a modern Micro Irrigation manufacturing facility in India. The joining of hands with AZUD enabled HARVEL to tap AZUD’s specialized technical knowhow in the field of irrigation, filtration systems and intensive agriculture and offer the advantage of the same to the farming and industrial sectors in India.
In the intervening years HARVEL also created a name for itself in the urban Irrigation landscape with its more than a decade long successful association with global irrigation products/systems manufacturers like Rain Bird International – USA and Gardena Germany. With these associations, HARVEL group is presently the only company in the country which offers customized solutions with all the globalized advancements, in all the four segments of the irrigation business, viz; Golf, Turf, Agriculture (including Protected Cultivation) and Home & Garden Irrigation. HARVEL’s consolidated structure enables each business to draw its own future and simultaneously leverage synergies across the group’s competencies.
HARVEL has always been at the forefront of upgrading its knowledge base by keeping track of new developments in the global irrigation arena and is therefore an active and regular participant in national/international exhibitions and events, in addition to being an active member of premier national forums like Irrigation Association of India.
The company’s future plans include, among a host of other initiatives, a forward and backward integration in the field of agriculture by offering Agronomical services and turnkey solutions for intensive and protected cultivation.